SOMA is a jewellery brand that combines uniqueness with simplicity and advanced technology with craft traditions. SOMA values an ethical approach to production and create jewellery for those who value individuality and care about the environment. In the project, we relied on the core brand values and the idea of circular economy, that’s why we used durable and environmentally friendly materials, as well as abandoned unnecessary details in favor of minimalism. The flexible and adaptive design of jewellery stands expands the possibilities of their use, while the packaging design with the transcription of the name reflects the brand’s aspiration to balance tradition and new technologies.
Packaging design, Product design, Photography