The botanical garden situated near Tallinn, exhibiting about 6500 plant species on its 22.5-hectare open-air exposition and 2000 species in the 2000 m2 greenhouses. It is an excellent place to walk, gain inspiration and knowledge.
We were challenged to create a new advertising language for exhibitions, based on photographs of flowers and plants. To arouse the interest of a larger audience, we decided to take a bit of a “scientific” approach. To show the invisible side of nature, how smart and surprising it is under the microscope.
Project made in collaboration with Julia Valtanen
Graphic design, Advertising, Art Direction